“For its own survival, the channel is being forced to change and to embrace the cloud as its own conduit either between distributors or OEMs and resellers, or onwards between resellers and their customers. Apart from shortening and automating the sales cycle, it requires the cloud service owners to be more proactive and agile to meet the challenge of a rapidly-changing marketplace.
Hosting provider Rise asked 100 UK VARs and MSPs about the effect cloud services was having on them. Almost a third (31 percent) of them said they had to fully change the way they do business in order to adequately deliver cloud services to customers. A further two thirds (65 percent) of respondents admitted to being forced to make some changes as adoption rates have grown.” READ MORE