“There’s a trick we use at Freeform Dynamics when trying to figure out the true significance, if any, of the latest Big Thing being promoted by IT vendors and pundits. We ask ourselves what will be left when the marketers get bored with the current buzz words and move on to the next Big Thing, as they inevitably will.
As an example, consider Web 2.0. It is a term most of us quickly became sick of because it was so often used as a label to push product. When we teased it apart, though, it was clear that two underlying developments were important: the internet becoming a more interactive place; and web interfaces becoming a lot richer.” READ MORE: